Monday, October 4, 2010
Opening A Store
If you wanted to put up a store or plan to rent one, then you may find it useful to get store fixtures. Basically, this showcase is a must have for anyone who have store. Rhia, my old time buddy can attest to us that using showcases in her store made a big impact. The buyers can easily choose the things they wanted to get if we place it in a showcase, according to her. Well in that case, they will just point out the things that they want to see. Furthermore , items will not get dust and expose it to any harmful substance. It will also be safe to any thief,when we are so busy selling to other buyer. Merchandising and display are an important part of the marketing plan, and should have a reasonable budget allocated - even for a retailer. Merchandising is more than simply the arrangement of products on the shelf. It is an integral component of the business image. It should be considered when you design your logo, business cards, brochures, letterhead, packaging, and product mix. When you examine your merchandising, you examine what the customers' experience, from their first sight of your store front, until they leave store - hopefully with a purchase in hand. Merchandising is also about understanding the way customers shop. By using this knowledge, you can position your merchandise to increase sales. You need to create an environment that attracts the customer, is comfortable to shop, and encourages the customer to return.
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